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Our intention is to become one of the leading agencies in the tourism sector whilst contributing to the cultural, promotion and socio-economic development of the region. We would achieve this by providing quality services to travellers, and by imparting our knowledge and skills involving communities for sustainable development.

We, at World Travels & Tours, are the pioneers in environmentally friendly tourism in Gilgit, Northern Pakistan. Formerly known as Madina Guides. We have been catering to the needs of budget travellers since 1994. We have earned an outstanding reputation as one of the few multiple service providers, offering adventure services, logistic support, emergency response & management, flight reservations, hotel reservations, car rental and visa support.

Ultimately, we are committed to being a role model for sustainable and environmental sensitive tourism services in Northern Pakistan.